Casino – The Movie That Changed the Way We Think About Vegas

After the huge success of Goodfellas, Robert De Niro and Joe Pesci reunited for Casino. It was a film that, if nothing else, cemented their status as leading men of the era. It’s also a movie that, in many ways, defined the way we think about Vegas and its underworld culture.

In the early scenes of the movie, we see the casino’s money counting room. Skimming off the till is a common practice that Ace counts on (as long as it’s going to his old-school mob bosses in Kansas City). There’s also an interlude where Ginger, played by Sharon Stone, exults in her ability to seduce men (“A smart hustler like you can keep a guy awake for two or three days”).

Casino also shows how casino management tries to make its lousy odds games look more appealing to patrons through flashing lights and colors. Craps, for example, has the worst odds of any game, yet it’s where the most flashy colors and enticing bets are placed. This is all done to try and trick players into spending more money than they intended.

In addition to the gaming floor, casinos often offer luxury hotel offerings, cutting-edge technology, flexible event and entertainment spaces, award-winning restaurants, spa and health club amenities, and more. These elements are great for attracting group business, so it’s important to target your marketing messages and strategies to the event planners who are most likely to book with you. Cvent’s Competitive Market Ads can help you do just that by giving you prominent exposure to planners in your region and sister markets.

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