A casino is a gambling establishment that offers various games of chance, including poker, slots and table games. These casinos often feature a luxurious atmosphere with elaborate decor and upbeat music. They also offer entertainment options like shows and restaurants. Some also have sports betting options. Casinos have a reputation for being places where people can let their hair down and have some fun.
As such, it’s important for casino marketers to focus on creating an experience that feels authentic and exciting. This starts with choosing the right marketing channels. Experiment with multiple channels to see which ones deliver the best results. Remember to test each channel before investing too much money into it.
In the past, many casino marketers focused only on demographics, such as age, income and education levels, to guide their marketing decisions. However, this type of data can be misleading. While it’s helpful to know that Gen X and Boomer customers tend to spend 80% of their casino spending on gaming, Millennial and Gen Z guests are more likely to prioritize food, entertainment and non-gaming services. Strategies to reach this audience include elevated dining and entertainment offerings, online components of floor games and increased mobile marketing.
As casino marketing experts, we understand that there’s a lot more to your venue than just your gaming floor. You may have a luxurious hotel, cutting-edge technology, flexible event spaces and award-winning spa and health club amenities to offer your customers. Cvent’s Competitive Ads and Search Ads can help you promote your unique offerings to group business planners and earn them as a destination for their next convention, corporate retreat or family reunion.