How to Stand Out in a Crowded World


In a world where audiences are inundated with messaging on TV, smartphones, billboards and more, casinos have become increasingly dependent on finding ways to set themselves apart. This is especially true for casino brands located outside of Nevada.

From the first scene of Martin Scorsese’s Casino, you know this is not a movie about “good guys.” This film is about greed, treachery and avarice. And, while everyone in the movie ultimately gets their comeuppance, it’s not always a pleasant ride to watch.

The three-hour film is gripping throughout, largely because of the cast. De Niro gives one of his finest performances as mob boss Frank Costello, while Sharon Stone shines in her role as blonde hustler Ginger McKenna. Joe Pesci rounds out the top-billed trio with a performance that matches his legendary status as a movie villain.

As the industry continues to evolve, it’s important for casino marketers to stay on top of trends and innovations. For example, e-sports are growing exponentially and could be an opportunity to reach new audiences. Also, virtual reality and augmented reality can bring the gaming experience to a whole new level.

It’s vital for casino marketing professionals to understand their audience in order to develop effective strategies. For instance, demographic information like age and income is helpful when analyzing the behavior of a target market. But, knowing a person’s motivation and pain points is even more beneficial. For example, a group of women at your casino may not only be there to play poker, but also to celebrate a bachelorette party for a friend.

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